At Gooder Gear, we believe that Gooder is the pinnacle, and you can’t be better than Gooder!
We're not here to blend in—we're here to blaze trails, chase sunsets, catch fish and hunt with gear that puts a smile on your face.Born from crazy names, weird ideas, and "what did you catch that fish on" moments, we create reliable, ridiculously named gear for people who’d rather be out there than in here. Whether you’re fishing on a pond or hunting on the mountain top, our mission is simple: help you get outside more, stay outside longer, and do it all with style that doesn’t take itself too seriously.We make gear that works, but it makes people ask, “can you say that again”!
Because at Gooder Gear, we don’t just make stuff—we make it Gooder.
Decades ago, I was fortunate enough to fish A LOT, including tournaments. The question came up repeatedly, “what did you catch your fish on?”!
So in honor of the less than Gooder question, bait names were born to confuse! When a Gooder day was had on the lake, I was always happy to answer that question the second it was asked! “I caught them on a 9” MOTOR OIL RED METAL FLAKE CHARTREUSE TAIL SALT IMPREGNATED PHENOM JELLY WORM WITH THE WART DESIGN”!
I was always met with looks of awe and confusion from the non-sense that just spilled out of my mouth. Fun times!
After almost 30 years of being a running joke, Gooder worms are being brought to life! So you can have real Gooder worms to catch fish and make Gooder memories!
