At Gooder Gear, we believe that Gooder is the pinnacle, and you can’t be better than Gooder!
We're not here to blend in—we're here to blaze trails, chase sunsets, catch fish and hunt with gear that puts a smile on your face.Born from crazy names, weird ideas, and "what did you catch that fish on" moments, we create reliable, ridiculously named gear for people who’d rather be out there than in here. Whether you’re fishing on a pond or hunting on the mountain top, our mission is simple: help you get outside more, stay outside longer, and do it all with style that doesn’t take itself too seriously.We make gear that works, but it makes people ask, “can you say that again”!
Because at Gooder Gear, we don’t just make stuff—we make it Gooder.
Decades ago, I was fortunate enough to fish A LOT, including tournaments. The question came up repeatedly, “what did you catch your fish on?”!
So in honor of the less than Gooder question, bait names were born to confuse! When a Gooder day was had on the lake, I was always happy to answer that question the second it was asked! “I caught them on a 9” MOTOR OIL RED METAL FLAKE CHARTREUSE TAIL SALT IMPREGNATED PHENOM JELLY WORM WITH THE WART DESIGN”!
I was always met with looks of awe and confusion from the non-sense that just spilled out of my mouth. Fun times!
After almost 30 years of being a running joke, Gooder worms are being brought to life! So you can have real Gooder worms to catch fish and make Gooder memories!
Gooder Gear started with a simple idea: build gear that helps people spend more time doing what they love outdoors. What began with a passion for fishing is just the start.
We’ve got big plans and even GOODER gear on the way.
Soon you’ll see new products rolling out across the outdoor world:
• Gooder Fishing Gear – more baits, more tackle, and more ways to catch the big one.
• Gooder Hunting Gear – built for early mornings, long sits, and stories that start with “you should’ve seen this buck.”
• Gooder Camping Gear – gear that makes campfires, coffee, and sleeping under the stars even better.
• Gooder Hiking Gear – built for long trails, mountain views, and getting a little lost on purpose.
• Gooder Fitness Gear – gear for training harder, getting stronger, and staying ready for the next outdoor adventure.
• Gooder Outdoor Gear – if it belongs outside, we’re probably working on a GOODER version of it.
Around here, the goal is simple:
If it can be made better, we’re going to make it GOODER.
Stay tuned. The adventure is just getting started.
